Laseti Brands
Building brands with positioning, identity and commercial strategy.
Development, positioning and commercialization of brands and products — from concept to market.
What we do
Brands as business assets.
Laseti Brands develops brands and products inside and outside the Laseti ecosystem: positioning, identity, commercial strategy and routes to market.
It is the unit responsible for turning intangible assets into concrete businesses — such as Nalida, a brand created within the ecosystem.
- Brand development
- Positioning and identity
- Commercial strategy
- Product commercialization
- Licensing and partnerships
- Portfolio management
Who we work with
Who we work with.
Those with a product, an asset or an idea with the potential to become a brand.
- Companies with products to launch
- Brands being repositioned
- Entrepreneurs building new brands
- Industries and producers with own brands
- Distribution partners
- Businesses in the Laseti ecosystem
How we work
From concept to market.
- 01
Identification
Mapping the asset, the product and the available market space.
- 02
Analysis
Reading audience, competition, channels and differentiation potential.
- 03
Structuring
Building positioning, identity and commercial strategy.
- 04
Connection
Bringing in production, distribution and commercialization partners.
- 05
Negotiation
Structuring agreements, licensing and partnerships.
- 06
Execution
Launching and following the brand in the market.
Opportunities
Every great brand started with an asset and a vision.
Products, brands and assets with market potential can be presented to Laseti Brands.
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